Corsa-e
In 2019 I was part of an agency-wide effort that launched Vauxhall’s first fully-electric Corsa.
The film below gives a flavour of how this integrated campaign came together.
The campaign:
Corsa-e was Vauxhall’s most ambitious campaign to date.
The bold and punchy art direction was developed in-house, and I was part of the team of designers who helped roll out the broader campaign vision across every conceivable touchpoint.
This creative was also adapted to roll out the non-electric Corsa, delivering a consistent but distinguishable visual identity to both models.
Social
Instant Experience
HTML Banners
To support customer education around the Vauxhall Corsa-e and the Grandland X Hybrid, I designed a knowledge hub section for Vauxhall’s website that enabled a user to explore things like a glossary to understand jargon around EVs and PHEVs (that’s Electric Vehicles and Plug-in Hybrid Electric Vehicles to you and me).
